Saturday, August 28, 2010

Children in the 1950's were targets of marketing, just like today. Selling to children is not just a modern concept after all. One company in particular sold notebook filler paper with its Blue Horse logo. For twenty horse head trademarks, the students could get a cap. The cover sheet of each pack of paper offered more incentives, including a shiny new bicycle. What child could resist?


Would it attract enough children to sell the product? You bet it would.

Catch of the day,

Gretchen

2 comments:

  1. Wise promoters! Almost every kids loves a horse or thinks they would.

    Linda A.

    ReplyDelete
  2. Now our grandson brings home catalogs of stuff for us to order...yes, you bet we do.
    JC

    ReplyDelete