Children in the 1950's were targets of marketing, just like today. Selling to children is not just a modern concept after all. One company in particular sold notebook filler paper with its Blue Horse logo. For twenty horse head trademarks, the students could get a cap. The cover sheet of each pack of paper offered more incentives, including a shiny new bicycle. What child could resist?
Would it attract enough children to sell the product? You bet it would.
Catch of the day,
Gretchen
Wise promoters! Almost every kids loves a horse or thinks they would.
ReplyDeleteLinda A.
Now our grandson brings home catalogs of stuff for us to order...yes, you bet we do.
ReplyDeleteJC