I have a wonderful husband. He spent a couple of his golf coupons on me at the pro shop. Such a kind thought, buying golf balls for me. He knows me too well, knows I rarely complete 18 holes without losing at least one. Okay, two, three. I've been known to go through quite a few.
So his gesture is appreciated, but I must laugh. Read the cover of the Tee It Again box:
Links Choice. These balls have been recycled!
No, let's just say these are experienced balls. They've been around. But wait, let's call a spade a spade. These are nothing more than used balls. A rose by any other name is still a rose.
I've noticed a lot of businesses are doing this same thing, re-purposing words, taking a not so popular product and dressing it up a bit, giving consumers a new look at it through a new connotation, a new attitude.
It's working for the used car business...um...er...the previously owned car business.
I remember when my daughter discovered the Goodwill Store near her college dorm. She bought a gently used coat for three dollars and couldn't wait to call home to tell me about it. I called it a second hand coat and popped her balloon a bit, but that didn't stop her from finding what she called "treasures." Why they weren't treasures when I was footing the bill, I'll never know.
I shop consignment stores at the beach and find more "treasures" with my friends. The greatest of all, though, are the yard sale "finds." I have friends that can look at a damaged, well used piece of furniture and envision what they can turn it into. All I see is something else to dust.
Recycling words is what I do because there's no need to dust words. They move too fast. They dance to another meaning like a ballerina flitting across the stage. They are fluid and they ooze into the language where they are least expected. They seep into our brains and delight us with new ways of looking at life.
The golf balls might have to wait until winter thaws into spring, but meanwhile, I'll be working on words.
Catch of the day,